In developing your website, you are bound to spend hundreds and thousands
of euros in search engine optimization (SEO). Ineffective SEO plan might lead to redesigning
your web page or worse trashing your entire website. Of course, that is never
part of your objective. There are several good ways to optimise your website,
and there are also bad ones that can wreck it.
Rather than wasting your money
and time redesigning or recreating your SEO plan, take time to do research on
how you can prevent committing the common SEO mistakes.
For starters, here are some of the most common SEO mistakes:
Poor Web Content Search engines analyse the content of your web page and determine whether
it is relevant or not to your targets. If you want to draw traffic to your
website, make sure that your page contains unique and well-written information
that your readers may find important or useful. Otherwise, search engines and
readers will easily be turned-off by your site. Keyword Density Remember that the suggested keyword density percentage should be between
1% and 5%. Keywords should be used in your web content several times but not
more than the recommended density percentage. The redundancy of these words
will drive the search engines to penalize your page or your article since they
suspect that you are trying to cheat the system. To obtain the proper keyword
density, multiply the total number of words of your article by the allowed
density percentage. Improper Use of Meta tags Meta tags such as keywords tags and description tags are important
factors to bring target searchers to your website. Both keywords and
description tags must be found in your web page header. These tags will help the
search engines index your page and to determine its relevance to your
searchers. Remember that search engines usually show your entire description
tag whenever a keyword or phrase is asked. In case your site is nowhere to be
found, it is likely that you put the wrong keywords in your tags. But remember
to not just put in all keywords that you can think of. Select those keywords
and phrases that best describe your page. Using Image, Animation or
Frames Search engines do not recognise pictures, animations and frames, so using
these to enhance the look of your website is irrelevant. However, if you need
to use frames in your page just put a noframes tag and include keyword “rich text.” Use Alt Tags on Pictures As mentioned earlier, the search engine spiders cannot recognize pictures
or images. Put alt tags on all pictures. Using Java Scripts In trying to make websites appealing to its prospects, placing
javascripts for navigation can be pleasing and practical. However, the use of
javascripts for linking other pages of your website will make your website
unrecognisable and therefore not indexed by search engines spiders. Overlooking CSS Cascading style sheet (CSS) is a device that helps you minimize the
file size of your pages. This also shortens the loading time of your files.
With CSS, you also get cleaner and better codes that allow the search engine
spiders to focus on the text therefore making your pages easier to index. It
also makes your site accessible to various PDA browsers like the PDA and WAP. Using Password-Protected Pages If you want to add a page that is protected by a password, better create
a sub page for it because search engine spiders have no means of knowing your
password. If this kind of page is not indexed by the search engine robot then
putting this page is unnecessary.
Using Pop Up Windows Clients and searchers are generally annoyed by these pop up windows.
These windows do not, in any way, enhance the appearance of your page and
increase your ranking in SERPs. Grammatical Errors and
Misspelled Keywords Always have time to spell-check your web content because misspelled
keywords mean the “death of your site.” This is due to the fact that search
engine robots index your page based on keywords and tags. So if your keywords
or tags are misspelled, you will not be visible to your searchers. Grammatical
errors, on the other hand, lessen the credibility of your website which might
lead to losing your customers.
A website that does not observe careful planning and research is inclined
to fail in reaching its target market. Search engine optimisation is not an
easy process, but it is worth the effort, time and money. You can save
thousands of euros if you avoid committing these common SEO mistakes. A skilfully designed website that contains quality information is always likely
to reach its prospects.
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