Search Engine Optimisation, SEO for short, is the practice of improving your website’s internal and external aspects to increase its relevance, and rank very high on search engine results for keywords that describe what your website is all about.
Our search engine optimisation services can be broken down into three main categories:
Discovery reports are the essential tools in establishing what needs to be done on your web site in terms of On-site and Off-site search engine optimisation. Consider discovery reports as being like a medical checkup for your web site.
On-site search engine optimisation is the practice of ensuring that your web site is structured and coded in such a way that it enables a balance between search engine spiders being able to crawl your web site properly and allowing your visitors to view your web site in all its glory. This can include keyword analysis, meta tag optimisation, keyword density analysis, ensuring site maps and robots.txt are in place, creating unique content plus much more.
Off-site search engine optimisation is the practice of submitting your web site to the search engines, creating and submitting press releases, getting one way or reciprocal back links from other relevant web sites, creating and submitting articles to article sites plus much more. A more common name for this type of service is "Internet Marketing".
