When embarking on the journey of search engine optimisation, you need a starting point, a point of reference where you discover more about the current health of your web site.
Therefore, before doing any on-site search engine optimisation, we would perform two comprehensive surveys of your web site.
1. Web Site Discovery Report
2. Keyword Discovery Report
The web site discovery report covers two areas of your web site. The first part of the discovery report is a survey of your web site checking its current condition as far as how optimised it currently is, or isn't. The second part of the report is a survey as to the current exposure of your web site and those of your 5 closest competitors on the top 5 search engines. The discovery report will lay the foundation for the work that needs to be done for the on-site optimisation. This report usually only needs to be done once.
The keyword discovery report is a comprehensive report taking the guesswork out of which keywords and phrases you should be using. We will analyse the supply and demand of various phrases related to your market sector looking at what your current competition use to get their traffic and find additional niche phrases which your competition are not using. We would recommend that a keyword discovery report be run at least every 6 months.
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