5 Tips to Start Your Viral Marketing Campaign

Viral marketing is one of the most cost-efficient and the most interactive marketing campaigns that you can execute. The objective is to spend for one execution and have your target market spread the word for you.

The trick is to come up with something that is both striking and relevant to get your market talking about your campaign.

However, coming up with something at random could end up irritating your base market. Here are 5 tips to help you foster mutually beneficial relationships with your niche market.

1. Invest in an e-book with private label rights
The best e-book choice would be something that is related to your product and is relevant to your niche. Use your site to announce the availability of the e-book, which is free for anyone to download. You can also spread the word through your mailing list.

It is important to make sure that your e-book’s focus is similar to the interests or concerns of your niche so that they can see the value of downloading it and spreading it to others in their circle.

2. Write your own e-book
If none of the readily available e-books matches the needs and wants of your niche market, then why not just write one yourself? It doesn’t have to be hundreds of pages long. After all, you’re giving it away for free. An e-book you write yourself would definitely exude a personal touch that your market will appreciate. Your effort tells them that you care about them and that addressing their needs is of utmost importance to you.

If you can, it will be good for your business to have a free e-book available every month. Your market will have something to look forward to and it would give them a reason to keep visiting your website. Moreover, you’ll attract the attention of prospects who have heard about your useful and free e-books.

3. Give quality incentives for quality referrals
When you figure out whom you want to talk to and how to get them to listen, you’re on the right track. The next challenge is to figure out how to grow your existing consumer base.

Executing a rewards plan is a good idea; however, it is ideal to make your promo mutually beneficial. Make a short write-up about your referral-rewards program. Make sure to include the type of person you want them to refer, or a particular detail that matches the profile of your target market. You can give away e-books or coupons as prizes for every referral made.

4. Come up with a game
Online games are very interactive and if executed well, people could start talking about it and get others interested. Online games could be simple. The best games are those that can incorporate your product benefits and demonstrate how helpful your brand can be.

You can also use your game to collect customer or prospect details that you can add to your database so you can contact these people for future promotions that you may have.

5. Give consistent yet varied updates
If you run an email list, make sure you provide updates about your product and your website. Make sure to write about things that your niche will find useful. Skillfully incorporate your brand. Make sure that the recipients of your mailing list can forward your emails to multiple recipients so that they can get their peers interested in what you have to offer.