4 Tips on Tracking AdWords to Increase Profits

AdWords is a service provided by Google that helps online advertisers like you to promote your websites or specific landing pages. The ads contain your company name, a short description, and a clickable link that directs users to a predetermined page in your website.

Google AdWords are placed next to top search engine results, on the right side of the page. Placement of these ads depends on keyword associations that you have selected.

The success and failure of AdWords is heavily dependent on keyword choices and copywriting. Often, advertisers are charged every time a user clicks the ad, making AdWords both a high-risk and low-risk marketing technique. If you don’t get your keywords right, you might invite the wrong market to click your ad. These clicks are automatically considered as advertising wastage because none of these clicks will translate into actual sales. On the other hand, if you are able to determine the right keywords spot-on, then every click will equate to ROI and profit.

Below are 4 tips to help you stay on top of the AdWords game.

1. Keep track of niche keywords for your niche market
A lot of online marketers fall into the trap of optimizing for generic keywords. They think that generic keywords will capture their target market and a whole lot of other potential clients.

The role of advertising is to get the attention of the correct target market. These are the people who are most likely to be interested in what you have to say and offer, and later on, become your most loyal customers. Therefore, invest on keywords that are specific to your niche market.

2. Settle for nothing less than brilliant copywriting
If you can’t write your description in 6 words or less, try harder—it can be done. The Internet is a fast-paced technology and most Internet users multi-task. If at a glance they don’t understand what you say, they’ll move on to the other more interesting elements on the screen.

Coming up with the perfect copy requires a little trial and error. The key is to closely monitor the performance of your ad. Compare the number of clicks with how long each visitors stay. If both numbers go up, then your copy is serving you well.

3. Keep track of response rates
Securing the services of a tracking link is useful for monitoring one ad or even multiple ads. Tracking allows you to test new advertising ideas before applying large-scale changes.

The trick is to go beyond the numbers being reported. Analyze your tracking reports and look for relationships between the numbers. Responses could be triggered by content, timing, placement, geographical concentration, or a mix of these.

4. Keep track of your niche market
Your market will dictate your marketing and communication models. You want to attract the right market and catch them at a good time. The only way to remain consistently relevant is to know your market’s needs and wants so you can fine-tune your campaigns to fit their current behavior.